For years, TikTok appeared invincible among younger demographics, gobbling up hours of daily view time. However, Childwise’s report highlights a clear trend: kids’ engagement with TikTok is actively declining.

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The fact of the matter is, this is short sighted or there's a deeper agenda. If they were (and all places banning) for the safety and well being of children, they would build safer technology and online ecosystems not ban them.

The digital landscape is shifting rapidly. Governments worldwide are finally acknowledging what parents have known for years: mainstream social media platforms are not designed with children's best interests in mind.

Investigation Exposes Meta As a Gateway For Child Predators.

12-to-14-year-olds heavily exposed to sexually suggestive text-based roleplay and unmonitored spaces."Voice of the Boys" groundbreaking research conducted by British organization Male Allies UK reveals shocking statistics.

"Banning social apps for youth is excessive; building safer apps is intelligent." — KIDS INC.

...and What You Can Do About It

Parents, Teachers, Coaches, Influencers - A Call For Leaders